Fluent.Interface



Yahoo continues to dive; roll out products

Despite the fact that many commentators in the bloggosphere consider Yahoo! a train wreck, it still seems to be turning over new products in attempt to compete with the likes of Google.  This week alone included the not-so-impressive and long overdue calendar upgrade.  But more interesting it rolled out its IndexTools aquisition in the form of a free web analytics package to compete head-to-head with Google’s own aquisition Urchin, better known as Google Analytics.  

Although this platform would tie in nicely with its search marketing offering, the timing is unusual given Yahoo! is still negotiating a deal to outsource its search advertising.

Meanwhile Omniture Inc. a leading analytics vendor released Site Search, an intelligent plugin for web sites to enable returning the most relevant search results based on calculated usage data such as ‘best selling’ item.  The results are fed back into SiteCatalyst for further analysis.

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